Between 1951 and 1952, Count Stefano Rivetti, a member of one of the largest families of the Piedmontese wool industry, chooses Maratea to start a business and tourism expansion project.
This region was recognised for its beauty, the geographical area and the proximity with the regions of Calabria and Campania.
In the 50’s, the birth and development of tourism in Maratea started with Fiumicello, one of the most enchanting coastlines of the area. Here, the Count created the first textile factory in 1953 and started building the Santavenere, the hotel immediately known as the Lucanian “jewel” in every corner of the world.
A Destination, home to some important guests, Maratea was not only the scene of concerts with famous artists such as Domenico Modugno, but also films with internationally renowned actors, such as Anita Ekberg, Silvana Pampanini, Raf Vallone, Peppino De Filippo and famous people such as Luciano de Crescenzo, Camilla Cederna, Indro Montanelli, the Prince and Princess Alberto and Paola di Liegi and Pat Metheny.